Muva nje, uMcKinsey kanye ne-World Sports Supplies Federation (WFSGI) bakhiphe i-"2021 Global Sports Report", ebhekisela ekuthuthukisweni kweminyaka eyisishiyagalombili kwezimpahla zemidlalo emhlabeni jikelele, futhi abathengisi abathengisa imikhiqizo enjalo bangagxila kuyo.

Izingubo zezemidlalo ezijwayelekile ziba imakethe entsha yokuncintisana. Lolu bhubhane lwaphinde lwafiphalisa imingcele yomsebenzi nesikhathi sokungcebeleka, futhi abantu abaningi baqala ukuthola izingubo zemidlalo ezinethezekile usuku lonke. Idatha yocwaningo ikhombisa ukuthi ngaphezu kwama-75% abamele imboni bakholelwa ukuthi imakethe yezemidlalo nezokungcebeleka izoqhubeka nokukhula kancane ngo-2021.

Igebe lezemidlalo ngalinye lidlulisa indlela entsha yokuphila enempilo. Ubhadane olusha lomqhele selubangele imindeni eminingi ukuthi ingene emaqenjini ahola kancane, ngaleyo ndlela kwandise igebe phakathi kokuzivocavoca komuntu ngamunye. Ngo-2019, ama-46% abaphenduli baseMelika emalini engenayo yonyaka engaphansi kwama- $ 25,000, bathi abanawo umnyakazo; kwabaphendulayo ngemali engaphezu kuka-$100,000, isilinganiso sokungazivocavoci singu-19%.

Ukusimama kukhula okujwayelekile okusha esikhathini sobhadane. Embonini yezemidlalo, ingxenye yemikhiqizo ehambisana nemvelo isanda kukhula ngo-64% ngonyaka, futhi abathengi baye bagxila kakhulu emikhiqizweni eqhubekayo. Ukuthengiswa kwemikhiqizo enjalo kuzoba ngcono futhi kube ngcono.

Ukufaneleka kwedijithali nemiphakathi yezemidlalo ishisa kakhulu. Ngo-2020 odlule, ngenxa yemikhawulo kahulumeni, abathengi kufanele balondoloze ibanga lomphakathi kanye nokuzihlukanisa nekhaya, okuqhubekisele ukuqina kwedijithali kanye nemiphakathi yezemidlalo eku-inthanethi ukuthi ithuthuke ngokushesha.

Inguquko yemodeli yebhizinisi isuka kulayini iye kulayini. Ngo-2020, abathengi abaningi bashintsha imodeli yokusetshenziswa, kanye nokuthenga okuthandwa kakhulu ku-inthanethi. Kulindeleke ukuthi ukuthengiswa okuku-inthanethi kulayini kube cishe ku-25% wawo wonke, izikhathi eziyisithupha kunobhubhane. Ngaphezu kwalokho, ifomu layo lokumaketha nalo liyashintsha, ngokunwetshwa noma ukukhanselwa komcimbi wezemidlalo, ukumaketha okusha kwedijithali kutshekiselwe kokuhlangenwe nakho komthengi.

Ingcindezi yebhizinisi, kodwa isewukhiye ezinhlanganisela zeziteshi zesikhathi esizayo. Ukukhombisa nje ukuthi umkhiqizo awanele ukuhlangabezana nezidingo zamakhasimende, ukuhlinzeka ngolwazi oluhlukene kumakhasimende sekuwumgomo omusha ophishekelwa amabhrendi amakhulu.

Ukwakha uchungechunge lokunikezela oluvumelana nezimo, ukwakha uchungechunge lokunikezela oluvumelana nezimo kube enye ye-ajenda ebalulekile yezimpahla zezemidlalo. Inkathi yobhubhane lwangemuva, umjikelezo wokufunwa kwemikhiqizo uya uba mfishane futhi ube mfushane, futhi umthengisi udinga ukushintsha njalo ukuze ahlangabezane nezidingo eziningi zabathengi.